How does CRM differ from marketing automation?
The key distinction between CRM and marketing automation lies in their primary users. CRM software is traditionally designed for sales users to cultivate one-on-one relationships with buyers. On the other hand, marketing automation software streamlines marketers' tasks, focusing on creating and tracking campaigns and nurturing relationships on a larger scale. Despite this, the increasing collaboration between sales and marketing teams has led to the integration of marketing automation into CRM systems.
